Being accustomed to working within an international context, we are highly aware that each geographic area presents its own distinctive features. We observe the sentiment of posts written in the most spoken languages using our software and a manual editing system for complete consistency and congruity. In the Italian market we work with exclusive systems able to detect vernacular words and phrases, as we run ourselves the semantic engines that recognize the posts’ sentiment.
We have an extensive experience in dealing with English-speaking markets (both British and American English), Spanish-speaking ones (Spain and Latin America) as well as operating within Continental Europe’s main countries.
For Arabic and Hebrew languages we can count on dedicated cultural consultants. We can intervene in markets that have Mandarin Chinese and Cantonese as reference languages thanks to the collaboration of linguists and renowned Eastern cultures experts.