ALEX ORLOWSKI


“A brand with an inadequate presence on social media is either bound to be extinct in the near
future, or it was never born in the first place”.*




*Milan.
2012 Communication Week



WATER ON MARS

WaterOnMars puts the expertise and talent of communication professionals at the service of a sole purpose: overcoming the traditional role of communication agencies, presenting itself as a flexible and dynamic company able to increase the communicative perception of its customers, guiding them into a new realm of self-awareness, valorising their potential within a market prone to strong homogenisation processes. Our team can count on:
Experts on online image management, social media PR and social
networks’ internal communication management.
Web designers and strategic planners specialised in social networks.
Content and project managers specialised in social media.
Analysis tools’ control and management specialists.
OSINT and Socmint technicians and experts.
Python and php programmers.
Digital forensics experts.
Social media psychology experts.
Digital netnography researcher.
Big data and database experts.

CREATIVITY| PRODUCTION | INTELLIGENCE | VIDEO SEEDING

VIRAL VIDEO


STRATEGY | INTELLIGENCE | SOCIAL MEDIA CONVERSATION

VENICE

CREATIVITY | VIRAL FILM | DIGITAL PR | SEEDING & SPREADING

Quadro Scooter 


LISTEN. PREDICT THE FUTURE. TELL YOUR STORY


STRATEGY & CONSULTING

A good action plan is everything. It means you understand how to navigate and choose the best route to achieve your goals. WaterOnMars creates original, perfectly customized strategies. Thanks to our coordinated and timely work system we are able to capture conversations, organize the information, recognize the signals, translate them into targeted action.


DIGITAL & SOCIAL INTELLIGENCE

In order to understand, one should first know how to listen. We do it with an exclusive in-house developed Social Intelligence system as well as several advanced analysis tools, the most advanced tools for Big Data Analytics & Business Intelligence and in particular Social Media Analytics and Social listening that allow us to monitor millions of conversations on social networks in real time.



DIGITAL PR & BRAND X

In order to succeed in politics, marketing, sales, you must be in the right place at the right time. WaterOnMars employes a state-of-the-art, server-based software to analyze all the references to the brand and its competitors and recognise the main influencers, integrating them into a CRM database with an online contact management software that enables our operators to answer to Twitter, Facebook, LinkedIn messages  and emails easily and with only one software. In this way we create lists of contacts that enable the smooth handling of opinion leaders. The software also enables the integration of user-targeted mass mailing.


UX & UI DESIGN

 Nowadays every product, company or public figure communicates an image of themselves, and users no longer differentiate real content from the marketing strategy at the heart of it. It is not so much what is absolutely good that works, rather what the users like, what adds excitement, information, value: what consumers and users recognize as valid. In the world of social media, people are at the center of everything.




KIND WORDS FROM THE WORLD

Being accustomed to working within an international context, we are highly aware that each geographic area presents its own distinctive features. We observe the sentiment of posts written in the most spoken languages using our software and a manual editing system for complete consistency and congruity. In the Italian market we work with exclusive systems able to detect vernacular words and phrases, as we run ourselves the semantic engines that recognize the posts’ sentiment. We have an extensive experience in dealing with English-speaking markets (both British and American English), Spanish-speaking ones (Spain and Latin America) as well as operating within Continental Europe’s main countries. For Arabic and Hebrew languages we can count on dedicated cultural consultants. We can intervene in markets that have Mandarin Chinese and Cantonese as reference languages thanks to the collaboration of linguists and renowned Eastern cultures experts

NIKE SPAIN

Online Strategy,
digital PR & seeding

KONICA MINOLTA


Viral video campaign
& TV advertising






GSOUND IOS 6 ANDROID APP


Creativity &
mobile app install campaign



Food Porn Scoreboard




Tweets analysis




Facebook post detected




Geo localized photos




Conversation analytics




The believers






News



ItalyEnglish